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Gregg Thaler, Director of Strategic ISV Alliances at Adobe, and confessed CRM data quality junkie, has said that “Contact data ages like fish not wine…it gets worse as it gets older, not better.” The quote might earn a few chuckles, but no one can deny the point he’s making. Whether you are depending on B2B contact information to power sales or are gathering competitive intelligence to inform strategic decisions, data that is past its “expiration date” is a major challenge. That’s why the Content Team at Nexis® Solutions is committed to identifying sources of robust contact records to add to our world-leading content universe. One 2020 addition across LexisNexis® products, including Nexis® and Nexis Uni®—is Salutary Data, a curator of business contacts..
Salutary Data has earned a strong industry reputation, thanks to a transparent 3-part process for aggregating tens of millions of B2B contacts.
Salutary Data sources from numerous, established B2B data compilers. It robustly screens the data of its suppliers considering such factors as compilation methodology, record uniqueness, and most importantly data accuracy. Salutary Data notes on its website, “We are like Switzerland in that we are open-minded about working with a contact compiler, but still set a high bar for inclusion.” This allows Salutary Data to put together a diverse collection of verified B2B contacts. But sourcing is just the start.
Collating data from disparate sources often introduces challenges, however Salutary addresses these issues head on with techniques to optimize the aggregation process.
Different address formats, inconsistent capitalization, name variations that lead to unnecessary record duplication and more. Recognizing this, the next step in Salutary Data’s process is aggregation work that de-duplicates across the incoming data, then standardizes the data format. The result is normalized, uniform data that has been further enhanced with proprietary taxonomy that tags companies with size ranges and maps job titles to Function and Level categories.
After aggregating and normalizing the data, Salutary Data goes through a final curation process based on accuracy best practices—from continuous scoring of sourced contacts to verification of individuals’ contact information.
Ultimately, the data captured spans individuals across an organization—from front-line staff to the C-suite. Management and senior leadership roles represent approximately 40% the contacts available from Salutary Data. Like a freshly printed business card, contact data includes a person’s name, title company, address, business email and phone numbers, plus additional enhancements including company size, related industry codes and descriptions. Many records also include direct dial phone numbers and LinkedIn URLs, a practice that provides additional value and is not standard in the industry.
Salutary Data’s CEO Scott Gordon states “We are quite pleased to associate with LexisNexis and its’ highly valued brand and solutions. Often the behind the banal, albeit essential, work of finding, vetting, and curating contact information can be a solitary journey. However, it gives us energy and our mission is validated knowing that our contact information helps the lawyers, information professionals and business developers using LexisNexis solutions conduct their work.”
With this data—now available alongside other sources of news, company and executive information Nexis Solutions offers—you can find critical contact details to enhance sales efforts and marketing campaigns, build value in your CRM, or connect with potential employers.
See for yourself! Check out Salutary Data the next time you are conducting B2B contact research in Nexis®. Nexis Uni®, Nexis Diligence™ or Lexis Advance®. More information is available about Salutary Data at https://salutarydata.com.