If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical drama for fans of Downton Abbey. The same is true for your...
Managing strategic communications in the middle of a crisis is one of the most—if not, the most—demanding challenges you can face. But should you ever find yourself in such an unenviable situation, you can take consolation in the fact that there are...
Communications and PR professionals are required to wear a lot of different hats, crafting strategies that reach consumers not just via traditional media, but through an array of channels that each require a unique touch. This level of complex strategic planning...
Sara DeSmidt is a senior product manager with LexisNexis. She’s passionate about what she does, and she loves collaborating with her squad of developers, designers, user researchers, and fellow product managers to offer our customers best-in-class solutions...
Artificial Intelligence (AI) is set to become an absolute game changer for the global economy. A recent PwC report demonstrates just how much potential bear in the next nine years. The predicted massive growth of AI technologies also holds crucial lessons for every...
Do you know what makes a good crisis communications strategy ? It’s not about developing a perfect roadmap that tries to account for every possible scenario; rather, it’s about anticipating the most likely scenarios while being prepared for the unexpected...
The stakes have arguably never been higher for public relations professionals. The channels, technologies and platforms that make up today’s modern communications landscape deliver as much uncertainty as they do opportunity. A negative news story can get...
In a perfect world, there would be no need for PR professionals to create a crisis communications strategy. They wouldn’t have that pervasive sense of dread that a brand perception misstep loomed around the corner. They also wouldn’t need to worry about...
One Minute to Unlock One Week’s Worth of Premium Media Intelligence When it comes to information overload, there is perhaps no greater offender than the World Wide Web. Yet, market researchers and analysts across the globe rely on extensive internet searches...
A key part of protecting your brand requires knowing when negative news is about to drop. After all, the more heads-up you get, the more time you have to plan a response and coordinate your efforts. To make the most of that time, you need a quick and efficient...
You need to know what journalists are saying about your company—the good and the bad. But with so many journalists and websites writing and publishing articles every single day (sometimes seemingly by the minute), it’s far too difficult to stay on top...
On the market for a press release distribution tool? It’s a choice not to be taken lightly. That’s because not all press release distribution platforms are the same. Not by a long shot. Some offerings stick to the “pull” model (i.e., the...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed out via the...
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the...
In another blog post we listed four ways to improve meaningful traffic to your press releases. In other words, we highlighted what PR professionals can do to ensure that their company’s press releases are better distributed to their target audience, versus...