As sales professionals, many of you want to use social media to engage with your customers and prospects. And I can imagine that some of you are also a bit anxious about running afoul of our social media policies & guidelines or saying something that could land you in hot water.
Social media is like any other type of communication, whether a face to face meeting, email, a teleconference, webinar or event. The key to successful communication is common sense. And the same ethical and business considerations that apply in other forms of communication apply in social. That said, we do recommend some best practices in terms of behavior when engaging in social media, which you can find here.
And here are my top tips for getting started in social as a sales professional:
Being active in social media isn’t a substitute for picking up the phone or firing off an email to prospects, but it represents a dramatically different way of cultivating leads and enriching your sales pipeline.
*Updated account list will be published by April 15, 2014.