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February 01, 2024
Global Automaker Develops Best-in-Class Program for Supplier Compliance and ESG News Monitoring

Global Automaker Develops Best-in-Class Program for Supplier Compliance and ESG News Monitoring

A global automaker leveraged Nexis ® for its ESG needs, building off a favorable multi-year relationship with LexisNexis and the company’s Human Rights leader’s prior confidence in the worldwide scope and quality of LexisNexis news databases. Here's how they used the Nexis global news database and the flexible search capabilities to hone in on the specific news reports of most interest to stay fully...

May 08, 2023
How to Take Your Media Monitoring to the Next Level

How to Take Your Media Monitoring to the Next Level

PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways. Metrics and Measurement Your PR decisions and media strategies will only ever be as strong...

May 01, 2023
The Ins and Outs of ESG Communication

The Ins and Outs of ESG Communication

Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of all shapes and sizes. As of 2022, 88% of publicly traded companies had ESG initiatives, as did 79% of venture and private equity-backed companies and 67% of privately owned companies. Not only that, but 77% of small...

May 01, 2023
How to Prove the Value of Communication

How to Prove the Value of Communication

How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial crunch that’s been caused by the pandemic. In this e-book we will explore the challenges—and, indeed, the opportunities—of measuring and evaluating communication effectiveness. The tools and tactics...

May 01, 2023
5 Keys to Measuring Social Media Influencers

5 Keys to Measuring Social Media Influencers

Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences and ultimately supporting corporate objectives for business development. But in recent years, the lines between traditional “public relations” and “marketing” have become blurred by the rise...

May 01, 2023
Eye of the Storm: Crisis Communication Planning in an Uncertain World

Eye of the Storm: Crisis Communication Planning in an Uncertain World

In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crises of all shapes and sizes pop up frequently, placing communications teams at the center of storms that require a combination of speed, decisiveness, and tactical savvy to navigate successfully and minimize damage. By nature, crisis communications...

February 16, 2023
The Ultimate Guide to a Modern PR Campaign

The Ultimate Guide to a Modern PR Campaign

In this ebook we’ll walk you through every step of a modern PR campaign, detailing exactly how each step connects with the next (and how the Nexis Media Intelligence™ suite can elevate your work to new heights). We’ll also provide some timeless communication advice and insight into what the media landscape looks like today.