Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media...
The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently...
I recently got some tips from Christine Hayes, Director of Market Insight and leader of a very cool and innovative research team. She shared her thoughts on trend spotting and tracking; a process that can identify opportunities, predict competitor strategies...
In a world of alumni fundraising, donor research and dabbling in corporate giving databases , we sometimes come across opportunities that seem to knock on our doors, instead of the often painful alternative. For example recently news hit the wires...
Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on...
Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence...
The economy is booming, tax cuts are looming and stock indexes are at record highs. But many public pension systems that provide retirement benefits to state and city employees and teachers are in trouble. Pension fund indebtedness has worsened in 43...
In 1890, American naval strategist Alfred Thayer Mahan wrote, “Control of the sea by maritime commerce and naval supremacy, means predominant influence in the world; because, however great the wealth product of the land, nothing facilitates the...
It’s embarrassing to admit it, but some media bias—and perhaps, the public's—is showing. On Thursday, Beirut was the site of two suicide bombings that killed 43 people and injured at least 239 more. On Friday, nine terrorists fanned...
We all consume, share and create content throughout the day…hundreds of pieces, but you live and breathe information. You are an expert and if you are an expert in a topic, you might want to put your thoughts out there, join the conversation and...
Is it time for universities—and the foundations that fundraise on their behalf—to adopt the rigorous due diligence and risk monitoring processes that global companies use? Based on the latest bribes-for-admission scandal to hit the headlines...
Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news...
The environment has consistently been a hot topic, but at the end of 2015, it dominated headlines for weeks due to unusually warm temperatures in some places and extremely cold weather conditions in other parts of the United States. From tornadoes to...
Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using...
Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize...
Universities rely heavily on donations to continue delivering quality education, supporting their student bodies and offering top facilities. However, research found that in spite of much effort, the majority of donations made to universities went to...
One of the most important tasks PR professionals handle is the creation and distribution of press releases. You're expected to include all necessary details that explain an important - and potentially transformational - development, and it’s...
If you ever did a paint by number picture as a child—or have joined the recent trend of coloring for adults that is popping up all over social media—you know how fragmented the image appears until you start to add the color. Devoid of color...
Earlier this year, Teva, a drug-maker in Israel, disclosed to both the U.S. Securities & Exchange Commission and the U.S. Department of Justice that an on-going internal probe has revealed possible violations of the Foreign Corrupt Practices Act ...
The pharmaceutical sector is one of the most-at risk industries for bribery and corruption. In a new White Paper, we look at some of the recent bribery enforcement actions against pharma firms and strengthened anti-bribery legislation. And we suggest...
Transparency International has released its 2016 Corruption Perceptions Index (CPI). The CPI ranks 176 countries and territories on how corrupt their public sector is perceived to be. The index aggregates a number of different sources, including the views...
"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's...
The relationship between social injustice—and those who turn a blind eye to it—has been recognized by great minds across the ages. “Your silence is consent,” said Plato 24 centuries ago. “He who does not oppose evil, commands...
Fictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery , for example, Holmes says, “You know my method. It is founded...
At the start of 2017, we look at key trends and developments in regulatory compliance this year. Beneficial ownership Beneficial ownership will remain a major issue in corporate transparency in 2017. Countries will face increasing pressure from...