“Preparing for the Storm: Tracking Negative Media Coverage Before It Sinks Your Brand” Webinar

“Preparing for the Storm: Tracking Negative Media Coverage Before It Sinks Your Brand” Webinar

Tuesday, June 28, 1:00  – 2:00 P.M. ET

Like unpredictable weather, a crisis can sneak up at any moment. When your brand’s reputation—and your organization’s financial health—is on the line, you need to stay alert to warning signs. Making decisions based on inaccurate or incomplete information puts your company at risk.

Join us for an informative webinar in which PR experts will share best practices for spotting threats on the horizon and managing crises downpours more effectively.

We’ll discuss how to use media monitoring and data visualization to turn scattered information into actionable insights, such as:

    • Monitoring across multiple media types, languages and geographies to gain the broadest perspective
    • Identifying emerging trends and threats hidden in the media
    • Developing and distributing alerts to keep everyone across your organization informed
    • Measuring the effectiveness of your PR response by tracking share of voice, sentiment and coverage

Learn how to avoid getting caught in a storm of negative news.

Speakers: Joe Shields, Chief Strategic Officer, Wordsworth Communications; Alan Abitbol, Assistant Professor of Public Relations, University of Dayton; and Thomas Stoeckle, Segment Leader, Global Media Intelligence, LexisNexis.

Register now >>