PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs, podcasts and other types of media content seemingly created by the minute. On the other hand, they need to put this wealth of data into context; they need to uncover...
The COVID-19 pandemic turned the world upside-down, moving working, learning, and socializing from physical to digital almost overnight. Like others going through this transformation, higher education institutions struggled to keep up with this sudden shift. The question of how to move tens of thousands of students from a physical campus to an online learning environment while maintaining the same high standards and classroom...
Do you ever feel like you’re trying to hit your nonprofit fundraising targets with one hand tied behind your back? Don’t let that feeling get you down. The reason you ‘re falling short of your campaign goals may boil down to the software you’re using. After all, experience and know-how only go so far without access to the proper tools of the trade. And just like how a master chef would never...
Nonprofit organizations rely on contributions from donors to meet campaign goals and ultimately thrive. Still, you’d be surprised at just how many of them lack the proper means to adequately research and engage with current and prospective donors . And the less a nonprofit knows about someone, the less likely it is to maximize that person’s donation—if the person donates at all. The reality is that...
Who doesn’t love a good story? As Harvard Business Review pointed out in 2014, “We humans have been communicating through stories for upwards of 20,000 years, back when our flat screens were cave walls.” These days, ways, reasons, and places that stories are told has expanded even further. Forget flat screens. People—including prospective donors for your non-profit or University—are inundated...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed out via the usual “shotgun” distribution approach. Then… all you hear are the chirps of crickets. “Is anyone finding the press release?”...
The start of the year is an excellent time for internal reflection, with many companies taking a step back to analyze the status of their brand and the impact of their communications strategy. Conducting a proper brand analysis requires an in-depth review of everything from your brand’s messaging, services and products to customer sentiment, marketing impact and how your share of voice stacks up against the competition...
Data has always been an essential component to research. But today data is quite possibly one of hottest commodities. That’s according to Viji Alagarsamy, Director of Product Management, DaaS. She joined us for a recent sit-down interview to explain how she and the rest of the Nexis DaaS team create value for their clients. For starters, Nexis DaaS goes way beyond simply providing access to datasets. “What...
In today’s digital world, information is easy to find and access. And yet… it isn’t. Search tools have huge databases of content—Nexis itself has 45,000 sources! This can be daunting when you’re looking for something specific. The solution? A Nexis Advanced Search , a form-based search feature that allows you to create search queries using content-specific terms and document fields and...
As siblings in the marketing mix family, earned media and paid media each have their unique strengths. There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. Now, the best of these two marketing elements come together in a powerful new way: Nexis ® Newswire . It’s our just-launched news release distribution...
At its core, market intelligence depends on capturing relevant information from multiple sources to build out a comprehensive view of an existing market, trends over time, its customers, and competitors—all to gain insights into potential risks or growth opportunities. With the addition of IRN Research to our portfolio of research platforms, including Nexis® and Nexis Uni® , you have access to market research...
(Please visit the site to view this video) Super sharers usually earn their reputations on social platforms like Instagram and TikTok. While it may not qualify as “insta-famous,” knowledge professionals can win followers and build a real fan base too. How? By sharing news within organizations so that the C-suite and colleagues have the information needed to make informed decisions. The research you conduct...
“The more things change, the more they stay the same.” It may be a time worn expression, but in this case, it comes with a fresh perspective. Our flagship Nexis® research solution —ideal for use cases ranging from investigative journalism to donor prospecting—recently underwent a visual redesign . The new look, which streamlines and organizes information for easy scanning, complements critical...
There’s nothing like hands-on experience with research and analytics tools for giving your students the practical knowledge needed for the data-driven careers awaiting them. Data discovery and analysis, however, can be riddled with challenges that slow their progress. Whether you’re considering our exciting new research tool for students or are already taking advantage of Nexis® Data Lab , these research...
You need to know what journalists are saying about your company—the good and the bad. But with so many journalists and websites writing and publishing articles every single day (sometimes seemingly by the minute), it’s far too difficult to stay on top of which ones impact your company’s perception. But what about journalist outreach? After all, understanding your company’s reputation is one thing...
For more than 150 years, The New York Times has been one of the most trusted news sources in the United States. It’s for this reason that LexisNexis has extended our 40-year relationship by expanding our global licensing agreement with the newspaper. The agreement continues the availability of news sources and editorial coverage from The New York Times via Nexis, LexisNexis’ flagship news and business product...
The path to optimized and beneficial media intelligence can be a difficult one to find. The avalanche of incoming news and social commentary grows bigger by the way. And the more media you’re expected to monitor and analyze, the less effective your media intelligence efforts can become. Unless, of course, you have a solid media analytics foundation in place with the tools and capabilities needed to overcome the...
A digital platform for the next generation of academic and professional researchers Our Nexis solutions excel at making relevant and enriched data quickly and easily accessible to anyone who needs it. And when we say “anyone,” we don’t just mean business decision-makers and lawyers; we provide reputable sources of information to students, educators, and university faculty members for all kinds of academic...
Whether you’re looking for business insights into the latest trends, commentary from the national and local Washington D.C. political desk, or cultural context about an event in the past, National Public Radio (NPR) deserves a spot on your go-to source list. In describing its “mission to work in partnership with Member Stations to create a more informed public – one challenged and invigorated by deeper...
Companies today thrive on the strength of their intellectual property (IP) portfolio. And if you want to outpace everyone else in your market, you need an in-depth and accurate understanding of not just your own patents—but those of your competitors as well. To do so, you’ll have to find a way to access and consume high-quality patent datasets that you can use for thorough patent and competitor analyses. In...
What comes to mind when you think of LexisNexis? If I were to ask you to describe our solutions, you might sum them up as research platforms used by colleges, law firms and corporations for academic, legal, or enterprise research. And you’d be right. But did you know that our research platforms also benefit from our expert leadership in search technology and content aggregation? Because they do! While it’s...
Nexis for Competitive Intelligence , is a next-level competitive analysis platform that allows users to quickly and easily compare key business indicators—such as financials, news, M&A activity and more—for up to six companies, all in a single workspace and with a few clicks. It doesn’t replace your carefully crafted workflow, but it does complement it, allowing you to collect findings, add context...
What’s the one thing everyone in your academic institution—from professor and student to faculty member and researcher—have in common? They all rely on data. Coursework, lesson planning, research projects, fundraising campaigns, and a myriad of other academic and educational applications demand access to unique, historical content. Nexis Data as a Service (DaaS) excels at providing academic institutions...
This time last year, many non-profits and foundations anticipated major fundraising shortfalls given the economic turmoil caused by the global pandemic. Many individual organizations did struggle due to a decline in donations or increased demand—sometimes both. Yet when 2020 wound down, the numbers told a different story. The Chronicle of Philanthropy reports that giving rose by more than 10% over 2019 numbers,...
A key part of protecting your brand requires knowing when negative news is about to drop. After all, the more heads-up you get, the more time you have to plan a response and coordinate your efforts. To make the most of that time, you need a quick and efficient way to know about negative news the second it happens. Of course, that’s easier said than done. We live in a 24/7 world of never-ending news cycles and...